Top 7 Interior Design Marketing & Advertising Ideas That Work
Top 7 Interior Design Marketing & Advertising Ideas That Work
Content marketing is one of the best ways to get noticed by potential customers. Take readers behind the scenes of your business, so they feel involved in the progress.
In my blog post, you can find out the top 7 interior design marketing ideas that certainly work.
1. Use social media channels
Social media is a really good place to start with interior design marketing. It offers many benefits to business owners as it allows them to reach out to their customers and gain the attention of potential customers. Social media enables the business to get exposure, traffic, and gain beneficial marketing insights.
The best channels for interior design marketing would be:
The first three are perfect to share quality pictures of your work.
Your Facebook page is the first thing that a potential client sees, so make it representative. At first, set up a Facebook Business Page where you can start creating content, running campaigns, and promoting your posts. Make sure you share the most visually pleasing content there to get more traffic to your site.
Add a location to your Facebook page, so that anyone searching for an interior designer in your local area will be more likely to find you. Make contacts using local Facebook groups and start advertising your small business so it would grow faster. Use hashtags to reach more people, because in Instagram and Facebook users are able to follow specific hashtags which interest them. Think of two to three brand hashtags to use frequently.
People are looking for inspirational interior design pictures in Pinterest every single day so make sure that you display your work there. Connect your channels with each other so potential clients would constantly see your great work and develop a need for your services.
2. Emphasize your design
Building your brand is an ongoing project so think about the experience you want your clients to have every time you post an image on social media.
Use your design skills to create catchy content in social media. For example, a logo could be the identity of your brand because this is often the first thing people will see when they reach your page. Make sure your pictures would be of high quality and pleasing to watch. You can use tools like Adobe Photoshop or Lightroom to process the pictures.
Think about the colour scheme. For example, choose the right colours for the bedroom or living room, and put together the right scheme for your marketing posts and website. Remember that colours evoke people’s emotions and feelings so choose the ones that set the mood for your business.
3. Create a digital portfolio
A portfolio is a living and changing collection of records that reflect your accomplishments, skills, experiences, and attributes. It highlights and showcases samples of some of your best work, along with life experiences, values, and achievements. It’s important to make your website different from the rest and easy to use for potential clients.
You can add a blog page to your webpage to connect with your customers even more. Blogs have become a platform for interior designers to showcase their style and skills, turning them into experts. The content is always informative and insightful, offering quick tips with lots of images to capture the attention of the audience.
Be personal and create helpful content for your clients. Don’t forget that your website should reflect who you are.
(Need help creating your portfolio website? Get in touch.)
4. Understand your competitors
In order to stand out, it is important to monitor what competitors are doing and what content they share. Knowing who your competitors are and what they are offering, can help you to create marketing strategies that take advantage of your competitors’ weaknesses and improve your own business performance. It will help you realistically determine how successful you can be.
5. Creative Strategy
Internet is so enormous and free to use for everyone. Create unbelievably awesome content for your potential clients. Share GIFs, do live videos, share videos of your work, and other clients’ experiences.
The most popular place where a potential customer can find you is Google. Interior design companies can attract website users by targeting local cities on Google searches. Google algorithms connect the user’s search terms with your website’s search terms if the user initiates a search from that particular city.
The most common strategy is targeting relevant keywords. Google’s keyword planner is a great tool to help make sure you’re getting as many relatable keywords as possible.
If you need help developing a sound creative strategy, please get in touch. Our team of consultants can help you come up with a solid plan that can help you achieve long-term success.
6. Use tools to analyze
Use tools, which help you find a common language with your clients.
There is a wide array of tools designed to help improve your brand’s marketing, web performance, analysis, digital experience and more. Tools make your life much easier. For example, you don’t have to wait until the clock gets 2 pm and you can share your post. To understand your clients better, you have to check analysis that shows the needs, age, location, and much more about your clients. If you know who is your client, it’s easy to put together a plan and start creating content. SalonLife salon software is one of our clients that utilizes many different tools to improve their marketing campaigns.
Offer people the opportunity to join your e-mail newsletter, where you give a weekly overview of tips and news. E-mail newsletters can help your business connect with customers and increase sales and traffic to your website. There are many ways to accomplish this, such as including a strong call to action and ensuring your email is well targeted.
We have written an extensive guide on email marketing on a budget. Check it out to get more information on this.
Marketing is much more than just sharing pictures and scheduling posts on social media. It’s about getting out there and having conversations. You need to show up in a way that your clients will be able to choose you right away because you’ve taken the time to come up with the best interior designer marketing strategies that talk directly to all of them. So get out there and take your business to the next level!
If you need additional help from our experts, please get in touch. We are happy to give you a free consultation!