CPL stands for Cost Per Lead and means that a payout is triggered every time an ad generates a lead. It is basically a variation of a CPA campaign, but with much more focus as lead generation is a whole industry.

We have provided a useful CPL Calculator below to work out your CPL as well as derive the number of leads and cost you would need to get a specific CPL. Feel free to experiment with different scenarios in order to help you understand this pricing model better.

CPL equation: CPL = Cost / Leads

Georg Gregor Gritsai

I am a Project Manager in Primefunnel. I communicate with our clients, create projects and help my team with marketing challenges.