CPA stands for Cost Per Acquisition or Cost Per Action.
Cost Per Acquisition means paying for sales.A payout is triggered when a sale is caused by anadbeing seen (or clicked on).It is generally up to theadvertiserwhich ad caused a sale, as directly attributing a sale to a specific reason can be very complicated online.
Cost Per Action means that a payout is triggered every time an ad causes a specified action.This could mean anything in theory, but in practise is usually used for form sign ups.
We have provided a usefulCPACalculator below to work out your CPA.In addition, you can derive the number ofacquisitions(and money) you need to hit a specific CPA.Feel free to experiment with different scenarios in order to help you understand this pricing model better.
The equation for CPA ads is: CPA = Ad Spend / Conversions