The Conversion Rate of a campaign is the percentage of people who clicked on an ad and then completed an action/purchase/conversion.

We have provided a useful Conversion Rate Calculator below to work out your Conversion Rate as well as derive the number of clicks and conversions you would need to get a specific Conversion Rate. Feel free to experiment with different scenarios in order to help you better understand this metric.

 

The Conversion Rate formula is: Conversion Rate = (Conversions / Clicks) x 100